Spa Marketing
Promoting a website for your hair salon should be a key element of your online marketing strategy if you want to compete with cutting edge hair salons. At Visionary Search, we offer creative online marketing ideas to promote your website and bring new visitors to your hair salon. We offer options such as getting your site listed on CitySearch, Google and Yahoo Maps, Google, MSN and Yahoo sponsored listings, Kudzu, Online Yellow Page and more. We can customized your online marketing plan to fit your needs; finding the best solutions to bring more visitors to your Atlanta hair salon. One of the impressive things about pay per click is that you can turn your pay per click listing on and off whenever you choose. If you need a boost for the holidays, just increase your daily budget so that you can get as many clicks to your website as you can afford.
Fortunately, all search engines allow you to set your daily budget, and when you've reached your budget, your ads will no longer show up. You can choose to run your salon listings as quickly as possible until you've depleted your marketing budget, or you can "flight" your listings so that they will show up at periodically during the entire day. That also means that your ads will not show up everything someone searches for your keyword. Your budget determine the number of clicks you receive. Therefore, your ad will show up just enough to reach your daily budget.
Other things to consider...
Does your salon specialize in new age colour techniques or trendy styling? Or, has your hair salon been selected as the “best of the best” in your city or country? Then, let your online visitors know that! People want to know that you offer premium services and is recognized by others as being the best. Pay Per Click marketing allows you to boast about your accomplishments. Create an online marketing campaign with search engine keywords and advertising copy focused letting everyone know that you’re the feature salon or spa in Elle Magazine, Allure Magazine, InStyle, etc. You want people to know this so that you create positive associations with your brand and enhance the value and satisfaction of your salon services.
Why Pay Per Click?
According to the Search Engine Marketing Professional Organization (SEMPO), Search Engine Marketers spent $9.5 billion in 2006 - the bulk of it for paid search advertising. Paid search spending, mainly for pay-per-click advertising, totaled approximately $8 billion, or 86 percent of search marketing spend.
With Pay Per Click marketing, your salon will benefit from immediate exposure on major search engines such as Yahoo, Google, MSN, AOL, Ask.com and AltaVista. It also gives you the ability to customize your advertisement and accommodate multiple objectives (gift certificates, special promotions, promotional events, holiday promotions, percent off or dollar off specials, etc.).
Contact us today to get a free price quote and consultation.