Pay Per Click Marketing – a targeted marketing campaign that requires advertisers to pay when a customer clicks on their search engine keyword listings or
Pay Per Click marketing is an excellent way to advertise to a targeted audience. Your Pay Per Click campaign can be as broad or specific as you want.
Visionary Search will study your business and your website and help you decide which keywords are the best for your campaign. Then we will create an ad that
will appear as a sponsored listing on Yahoo, Google, MSN and AOL.
We can tailor your campaign to focus on specific terms that will deliver highly qualified leads, or we can build a campaign that will help you be more
competitive in a large marketplace. Either way, pay per click marketing will attract new and unique customers to your website.
Pay Per Click can be a very cost effective way to advertise. Your cost per click is based on an auction system where your competitors actually determine the
cost based on how much they are willing to pay for each click. Typically, the company that is willing to pay the most per click or has the most relevant ad
(and higher quality score) gets the top spot. The rest of the bidders are listed in sequential order after that. Many keywords cost as little as $0.05 a
click. However, highly competitive keywords can cost upwards of $2, $3 and even $5 a click, depending on your industry and the number of other sites
competing for those same keywords. Typical ecommerce and service websites only require average bids of up to $1. For other industries such as Real Estate,
Technology/Network Solutions and Services can be significantly higher due to its competitive nature and high return on investment.
You can still hold a lot of control over your Pay Per Click campaign. You can set a fixed daily budget, however, this can be tricky for competitive keywords
– if your budget is less than the search engines recommended budget, the search engines will flight your ads. Basically, your ads will not appear on the
search engines every time someone searches for your keywords. This is done so that you will not exceed your daily budget by getting too many clicks on
highly searched and/or expensive keywords. The search engines will also allow you to determine which days of the week, time of day or specific cities or
states you want your ad to appear.
You can also set start and end dates for your keywords. If your campaign is doing better than you anticipated, you can always increase your daily spending
and extend the duration of your keyword ads and keep it going.
This leads to another advantage of Pay Per Click advertising: unlike most advertising spends, Pay Per Click does not have a set contractual time frame. You
can turn your campaigns on or off at any time. You can run multiple campaigns at the same time. After studying your initial results you can adjust your spend
in the middle of your campaign to focus on top performing areas, rather than waiting for the contractual period to end and then creating a new campaign with
an adjusted focus.
Visionary Search can handle all of this for you. Our seven years of experience gives us an edge in creating strong Pay Per Click campaigns from the outset.
In addition, we can spot trends and adjust your campaign to make sure you get the best results possible. We understand the demographics of each of the major
search engines – Yahoo, Google, MSN and AOL – and will use this knowledge to target your campaign so that your links are served to the best leads possible.
Whether you have a big budget or a modest one, Visionary Search can build and manage a Pay Per Click campaign that will deliver more customers and more sales
to your website.
Benefits of Pay Per Click Marketing:
• Quick implementation
• Only pay for the actual click-throughs
• Keywords can be turned off or on at will
• Allows clients to apply simple tracking codes to track conversions by
keyword (know what keyword is generating the sale)
• Keyword messaging can be updated to accommodate multiple objectives
• Can be used to promote special events, online or offline products or
promotions, closeout specials and more